Lisping, tenderness and village community - how Yakut propaganda sells war to people

There is a federal language for agitating people to participate in the war. “We don’t leave our own”, “For ours”, “Join your own”, etc. The main intonation here is a call for some “real life and work”, which is proposed to perceive the war. But in Yakutia, local propagandists spontaneously formed their own language, which differs from federal intonations. Its leitmotif is a quiet lullaby and the thought "The trench is an extension of your country house, which is not so different from it." This language deserves to be fixed accurately and in detail.

Let's start right away with one of the most characteristic quotes. Let's bring her fullyto make everything clear - “After talking with the Yakut soldiers, we were pleasantly surprised how neatly they arranged their dugouts and trenches. It is immediately evident that from childhood they were accustomed to rural labor and hunting. It happens that pheasants and hares are mined at the post in different ways. Repair cars and tanks. Colleagues even jokingly say - "If there is a Yakut in our company, then we will not be lost." In fact, the message is this - "Life in the trench is a continuation of your usual village life, just as cozy and familiar, only more comfortable and better."

An important part of the life of the Yakut villages is the arrival of local pop stars in the village houses of culture. Local propaganda is actively filming stories where exactly the same concerts take place for the inhabitants of the republic at the front, but already in the scenery of destroyed buildings. infernal spectacle.

A typical concert in a Yakut village, but this is not a Yakut village

All this is flavored with emotion from the war, as such. An important part in shaping the mood of this communication is Yakut Phenomenon WhatsApp, that is, the feeling of a digital village in numerous WhatsApp groups, where the majority of the population of Yakutia sits.

That is why the Yakut military correspondents constantly crush the feeling of rural community. In order not to fall out of this community, take part in the war! the propagandists tell the audience.

An important genre in Yakut propaganda is interviews with participants in the war. Here is the reference example. Here the war is positioned as actually a holiday event, a trip to which will fit into a short vacation at work in a beautiful office.

The protagonist of the plot is Nikolai Potapov, a favorite of Yakut propaganda. Depending on the context of the situation, he is presented either as a doctor, or as the founder of two startups (one of them has the characteristic name "Vedroid"), or as a military volunteer.

Pay attention to it video postcard directly from the war. The style is typical for video greetings from PMC Wagner, but softened and more gentle. What is worth one "IT people, hello everyone!".

Unpacking the first-aid kit in his performance is made in the best traditions of unpacking gadgets on YouTube. It is easy to believe that here we are dealing with some cool toy, the use of which is not associated with blood and pain.

The happy man talks about the war as if he were back from Disneyland. Summary of the propaganda message - “If you do not have time to participate in the war, it is unworthy and unmanly. You will be looked askance on the street after the victory, so let's participate. It's literally five minutes." A separate monstrous thing - local propaganda actively exploits the memory "Yakut snipers in WWII”, hinting that participation in the current war is a continuation of a glorious tradition.

Another favorite method of local propaganda is to constantly highlight that they are going to war as volunteers. people aged.

Respect for the elderly is an important part of the culture of the Yakut village. There is a well-developed dramaturgy here - immediately after the interview with age-old volunteers, passive aggression mentions "the young cowardly generation that fled the country at a crucial moment."  

There is also a more official genre. So, the main state media holding of Yakutia "Sakhamedia" in October 2022 запустил project "Editorial Board", the nominal purpose of which was "discussion of key events by journalists." On average, each issue is gaining 300 views. Key issues are as lulling as possible - a typical topic sounds like “why the Yakut people go as volunteers to the NWO”. Sakhamedia General Director Viktor Kolesov at the beginning of the issue, as if with surprise, says that there are a huge number of volunteers in Yakutia and we need to quickly study them and get to know them. That is, the message “The war is not here, but somewhere far away, we didn’t even notice it” is brought here to the absolute.

The next detail looks like a pure anecdote, but it is not a joke .. In the report "Trench Truth" at some point gives an interview a man with a blurred face, but he names the specific region of the republic where he lives and his real name. The population density in Yakutia is so low that it takes 15 minutes to find out all the personal data of this person with the help of a breakdown. No one even thought about the physical danger of deanonymizing a person, including the editors and editors of this story.

But both Yakut and federal propaganda have one thing in common - they both diligently do not remember yesterday. The head of Yakutia, Aisen Nikolaev, was quite recently an absolutely pro-Western politician - he had breakfast with Donald Trump drove to Ancient Olympia and did not get out of foreign trips to the EU countries.

The head of Yakutia, Aisen Nikolaev, in front of the Capitol recently

For which he received the mocking nickname "Tourist" among the people. Today he diligently photographed in camouflage, is with weapons at the shooting ranges and "wanted to sneeze» to US sanctions. Absolutely magical metamorphosis. 

The head of Yakutia without the Capitol now