Teenagers buy MAX accounts to buy alcohol and cigarettes, while adults do so to maintain their privacy.

In social networks spreads Information about how minors are bypassing age verification when purchasing 18+ products. This became possible after supermarkets introduced authentication via their MAX account at self-checkouts.

"On the screen that says 'confirm your age using the Max app,' don't wait for an employee; we do it ourselves. We scan the QR code on the screen with our phone, and the same QR code appears in Max. We hold it to the card scanner. THAT'S IT. Age is confirmed; there's no facial verification like some people mentioned in the reviews," shares experience of one of the buyers. 

The cost of an "adult" account with age verification about 2500 rubles. 

Interested Adults also have this opportunity:

"I bought four MAX accounts for the whole family. This was to keep in touch without WhatsApp or a VPN. I would never have linked MAX to my own number, but it was a smart decision to use other accounts. So, WhatsApp and Telegram stayed with us, and let the Maximka account stay with this one."

Bots already began to deny Information about this possibility of cheating the system has surfaced. Numerous posts have appeared on VKontakte claiming that this is technically impossible, that cashiers still check your age, etc.