"Body Sculpting" and "Wild Berries." Social media users are making fun of the new law requiring businesses to make signs only in Russian.

On March 1, regulations came into effect requiring information on signs, markers, and plaques to be in Russian. This information may also be duplicated in the languages ​​of the peoples of Russia. Residential complexes under construction are permitted to be named only in Cyrillic. Even familiar Anglicisms in names like "coffee" or "beauty" are under scrutiny.

Russians started joking about this on social media back in February. They imagined what the signs of well-known stores and cafes would look like now, and poked fun at how strange some of the names sound in translation. The jokes were especially funny in places where the names are difficult to Russify: for example, fitness exercises or coffee drinks.

The jokes went further—Russians began to fantasize about how they could be jailed for using Anglicisms in everyday speech.