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From "contract" to "Budennovets": a new #ShameReview of absurd initiatives and advertising from "NotMoscow"

Russian politicians and officials continue to surprise us with their initiatives and creativity—from renaming cheesecakes to tearing down fences for the war effort. The independent media outlet "NeMoskva" has compiled another collection of the most absurd news stories and signs of the times.

Logic vs. the West and a Budyonnovets instead of cheesecake

Sergei Mironov, chairman of the A Just Russia party, proposed reintroducing logic lessons to Russian schools to protect against Western propaganda. He believes this will help young people resist alien values.

An intelligent person is not only not susceptible to enemy propaganda, he himself will not allow himself to be deceived and influenced by his preferences, and the more brazen the attempt to push alien values, the more rejection they will cause

At the same time, Russia needs to completely ban the enemy name "cheesecake" and replace the dessert with the domestic "Budennovets," says Sergei Malinkovich, chairman of the Communists of Russia party.

Why do we name our products after English names? If we go to a pub in London, we won't find semolina porridge or syrniki—they use their own names. If someone wants dessert, let them have it under a proper Russian name.

Fences to the front and refusal of the Internet

Meanwhile, businessmen and management companies in Surgut have been asked to dismantle old metal fences en masse. A partner company will handle the removal of the metal, and a portion of the proceeds will be used to support the fighters.

"By tearing down a fence, you're helping the front," Surgut Mayor Maxim Slepov explained this initiative simply and succinctly.

Furthermore, State Duma deputies have called on Russians to ditch the internet due to the presence of escorts. They believe that introducing a "fashion" for going offline, as well as "educating young people," will help combat the dominance of escort channels and intimate blogs.

Signs of the times: billboards, "contracts" and superheroes

Consequently, signs of the times are becoming increasingly evident on the streets of Russian cities. For example, "From Day One, He's a Human Inside His Mother," "Our Defenders," "Radio Vera," and "Cash Payments – 5,200,000 Rubles"—these are the headlines that alternate with advertisements on a billboard in one Russian city. This entire carousel is followed by the call: "Rus', wake up, stop swearing."

Another example of advertising reflecting current reality was spotted at a bus stop in Cheboksary. The advertisement called on residents to enlist in the military under a "contract." "It perfectly describes what awaits those who respond," the Telegram channel "Angry Chuvashia" commented on the typo.

As a result, Telegram channels associated with the "Komi Team" election PR project released yet another neural network-based video in support of Stanislav Kochev. This time, the creators chose to credit him with defeating the fire at the Ukhta landfill.

According to the plot, a United Russia candidate, dressed as a superhero, orders the regional Minister of Natural Resources, Roman Polshvedkin, to eliminate the emergency, after which he extinguishes the flames with jets of water from his hands.

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