"Psychedelia isn't our thing": Krasnoyarsk cinema refuses to screen "Kolobok"
The Krasnoyarsk cinema complex "Luch" has officially refused to screen the film "The Last Knight. Kolobok." According to management, the copyright holder's terms did not align with the cinema's expectations of the film's quality, and the age restriction raised serious doubts.
Luch's management's decision and the reaction of Krasnoyarsk residents
The cinema complex's management considered the distributors' terms less than fully acceptable, questioning the quality of the content offered. Furthermore, the six-and-up age rating was inconsistent with the venue's vision of a family film.
We decided, so as not to scare anyone, not to take this beauty for a spin. We not only help you spend your money, but sometimes we also save it. We value our friendship and all that. Psychedelics are not our thing.
Ultimately, city residents fully supported the cinema's decision. In the comments below the post, they enthusiastically thanked the administration for saving money and caring for the public, leaving comments like "Legends," "Respect," and "You're handsome."
Problems of illegal rentals and lost regional revenues
However, not all regional film distributors share this skepticism about the Russian premiere. On the contrary, August became a period of heavy financial losses for many smaller venues, especially amid the failure of Hollywood blockbusters.
For example, not all cinemas were able to screen "Spider-Man: New Day," which would have guaranteed high revenue. A manager at one regional cinema explained in detail to NeMoskva the operating mechanisms under the current circumstances.
How do we show illegal films? Offers come through certain channels, and the cinema decides whether to buy the film for screening. We work with distributors from Kazakhstan. But so far, no one has even offered us "Spider-Man."
The interviewee doesn't rule out the possibility that the absence of a new foreign superhero film on the schedule has only fueled audience irritation toward domestic cinema. Nevertheless, distributors are forced to grab whatever content is available.
And this is the only film we could make money on right now. It's a shame about "Kolobok." They say it's not that bad.
Consequently, the film's box office figures continue to grow despite negative reviews. According to official figures, "Kolobok" grossed over 50 million rubles on its opening day, despite half-empty theaters in the regions.