Drink coffee, find a friend: Perm's Matroskin shelter posts photos of cats on coffee cups.

Perm shelter for homeless cats "Matroskin" запустил A joint campaign with several city coffee shops. The organizers hope this project will help find homes for the shelter's special needs animals, who have been homeless for years.

Concept of the campaign and search for guardians

In particular, portraits of animals and information about them began to be placed directly on takeaway drink cups. Matroskin employees explained the main goal of this initiative:

Maybe the cat you find on a cup is your destiny! And if you can't give it a home, you can become its guardian or treat it to a bowl of tasty food.

Reaction of Perm residents

Consequently, the project has garnered a positive response from residents. Under the VKontakte post announcing the campaign's launch, Perm residents have left numerous grateful comments for the care shown toward homeless animals.

The publication has garnered touching comments from readers of all ages. In particular, user Alisa Rusanova wrote:

God, how I feel sorry for them all, I want to take them all away so much, but I’m just a child and I can’t do it.