Online platforms will be required to provide authorities with more information about Russians' online activity.

The Ministry of Digital Development's proposal concerns online cinemas and social networks. Specifically, they could be required to send permanent user IDs associated with their phone numbers to Mediascope.

A new approach to collecting information about Russians will allow tracking the movements and interests of the same person across different platforms. This includes even tracking which movies or TV series they watch, and at what points they pause, rewind, or resume watching.

Officially, these measures will help the state more accurately assess the popularity and impact of content on Russians, as well as monitor its compliance with cultural standards. In reality, however, users will face even greater deanonymization online and closer scrutiny of their digital footprints.

Representatives of online cinemas have already expressed skepticism about the initiative. For example, a Kinopoisk employee, speaking to RBC, noted that detailing the transmitted data down to the phone number could border on invading Russians' privacy.

If the Ministry of Digital Development, Communications, and Mass Media's proposal is adopted, total state control will reach a new level—it will affect citizens' leisure time. According to the Law on Communications, phone numbers are now tightly linked to passports, meaning that watching a documentary about corruption, reading posts from "foreign agent" media outlets, and searching for "How to leave Russia" will all form a structured profile.

Thus, not only those who create “incorrect” content and who cannot be blocked fall under control, but also those who consume it and prefer not to speak out publicly.